Motzi Bakery has been a long time coming, and is a celebration of tradition. The launch of this bakery creates the fourth generation of my family to be in the baking business. Big bakeries, small bakeries, even baking in the merchant marine - a lot of inspiration has led to this.
So why are we doing this?
It's unfortunate, but a lot of baked goods get cost optimized to be so inexpensive that quality suffers. Big volume, big kitchens, and big staff carry a lot of overhead - and the bakery business is tough. Quality flour gets swapped for the cheapest possible flour. Butter gets swapped for oil. Chemicals get added to further replace ingredients or enhance appearance. Preparation gets simplified into whatever can be robotically squirted or formed into a pan. Maybe you can argue it's progress, but it has gone too far.
Ask questions. Learn who bakes fast and cheap and who bakes with quality. Support your local bakers. Small bakeries (like Motzi :) ) need your support.
We strive for balanced flavors, use freshly milled flour, bake in small batches, and strive for quality and consistency. We're pretty sure you're going to love it!
So where does Motzi come from?
In the Jewish faith, you might recognize the word Motzi from the prayer for the bread. (Attempting a transliteration) - 'Hamotzi lechem min haaretz' means 'To bring forth bread from the earth'. Motzi is the word that means 'to bring forth'. In that spirit, Motzi Bakery brings forth products made with ingredients as true and real as it gets. No chemicals. Nothing heavily processed. Never sickly sweet.